Porsche Design Tower set to be built in Miami 07.12.2011

It is well known that automakers have slowly begun to pay more attention to consumer goods as a way of branching out their business models, but in the case of Porsche Design they might have taken it to a whole new level.

No, they're not building their own theme park like Ferrari did, but they did build a new condominium project in the heart of Miami Beach. The building is set to be christened the "Porsche Design Tower" and will be a collaborative project between the company and real estate developer Gil Dezer.

The new condominium is expected to rise on 2.2 acres of real estate making up 132 housing units on the 57-story building. One of the most fascinating features of the Porsche Design Tower is the inclusion of three robotic car elevators that will allow you to actually bring your own car up to your condos. At the very least, you won’t have to worry about it being stolen in the basement.

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